Recognising that the vast majority of us are Instagram addicts (not me – damn Windows 7 Nokia!), the VRC have introduced an ingenious competition for the Festival of Racing which makes great use of our smart phone-assisted photography habit.

Make like Angela and enter the Flemington Autumn Racewear competition. Photo from Flemington Racecourse Facebook page.

Make like Angela to enter the Flemington autumn racewear competition. Photo from Flemington Racecourse Facebook page.

The Flemington Autumn Fashion Instagram competition invites anyone* – male or female – with an Instagram account to enter. The steps to do so are simple:

1. Dress in your finest autumn racewear (that means no straw hats, ladies! Felt, fabric and leather only).
2. Take a full-length snap, and make sure you include both your millinery and your shoes.
3. Follow @flemingtonvrc on Instagram.
4. Upload your photo to your own Instagram account, tagging @flemingtonvrc and using the hashtag #MyerBGFL.
5. Make sure your account is not set to “private”.

*Please note: as per new VRC rules, commercial designers and milliners, and their immediate families or households are ineligible to enter.

Apart from obtaining Instagram glory, reasons why you should enter include the following incredible prizes: a night for two people at the swanky Sofitel Melbourne on Collins; two tickets to the Myer Beautiful Girls Fashion Lunch on March 5, including transfers and a meet and greet with the beautiful Myer ambassadors (think hunky Kris Smith!); and a much-required $500 shopping spree at Myer so you can dress to impress for the occasion!

Entries are open right now, and will remain open until 9am on Tuesday, February 25, 2014. For full terms and conditions, click here.

Good luck, and we’re looking forward to meeting the winner at the Myer Beautiful Girls Fashion Lunch!

Photo credits: Flemington Racecourse VRC Facebook page.

By Lisa Tan.