To celebrate a new racing partnership with wine label L’Ormarins, the prestigious Glorious Goodwood festival has introduced a best dressed competition for the first time, to take place on Friday, August 1.

Dress in the signature colours of sponsor L'Ormarins for a chance to become Glorious Goodwood's Best Dressed Lady.

Dress in the signature colours of sponsor L’Ormarins for a chance to become Glorious Goodwood’s Best Dressed Lady.

The judges will be specifically scouting for the best dressed lady in L’Ormarins’ signature colours of blue and white, which are donned by nearly all attendees at Cape Town’s premier race meeting, the L’Ormarins Queen’s Plate. The winning ensemble will undoubtedly “echo the magnificence of the racing at Goodwood”, and a stunning hat is necessary to be in with a chance of victory.

The lady who best embodies the class and elegance of L’Ormarins and Glorious Goodwood will be rewarded with an incredible trip to Cape Town for the running of the L’Ormarins Queen’s Plate in January 2015, including flights, accommodation and a private wine tasting at L’Ormarins.

Best Dressed man and woman at this year's L'Ormarins Queen's Plate in Cape Town. Photo from L'Ormarins Queen's Plate Facebook page.

Best Dressed man and woman at this year’s L’Ormarins Queen’s Plate in Cape Town. Photo from L’Ormarins Queen’s Plate Facebook page.

So start searching for your best blue and white ensembles, and plan your trip to Glorious Goodwood now.

Where: Goodwood Racecourse, Chichester, West Sussex PO18 0PS.

When: Glorious Goodwood Day 4: Friday August 1, 2014 (please note this competition does not take place on Ladies’ Day). Gates open at 11am, and ladies can enter from 11am to 2pm in the Richmond and Gordon Enclosures only. Tickets for the Gordon Enclosure are still available for £40, while the Richmond Enclsoure is members-only. The final is set to take place around 3:30pm.

Prizes: The Best Dressed Lady will receive all of the following –

  • Overnight flights for two from London to Cape Town, South Africa
  • Five nights in a luxury hotel
  • A private wine tasting and lunch at L’Ormarins wine estate and Drakenstein stud at Franschhoek
  • A tour of the Franschhoek Motor Museum
  • A day at the L’Ormarins Queens Plate raceday on January 10, 2015
  • Lunch at the Grand Cafe and Beach
  • Cocktails at Merchants on Long.

For further info: please visit the Goodwood Racecourse website.

Photos: courtesy of Goodwood Racecourse and from the L’Ormarins Queen’s Plate Facebook page.

By Lisa Tan